Nickel City Collective serves the NIL interests of all University at Buffalo student-athletes by connecting fans, alumni, businesses, and charities with UB student-athletes while harnessing the power of the UB community. NIL allows UB student-athletes to engage with charitable causes, participate in business engagements, build their brands, and make a positive impact here in Buffalo. UB supporters can connect with their favorite Bulls through our memberships, by making a tax-deductible donation, or by partnering with student-athletes to further their professional and personal development.