University at Buffalo student-athletes are highly recognized and supported throughout the country. Partnering with a student-athlete can be a BIG win and help drive traffic to your business. Nickel City Collective aligns both local and national brands with University at Buffalo student-athletes to develop key branding opportunities, marketing campaigns, speaking engagements, viral content and more.

Student-athletes present a fantastic opportunity to leverage their networks across social media and beyond to support your brand, product or service.